Winchester 3-panel die-cut brings $13,080 at SoldUSA An extremely rare Winchester three-panel mobile-style die-cut poster soared to $13,080 -- a new world auction record -- in an Internet and catalog auction that ended March 21-22 by SoldUSA.com.
(MATTHEWS, N.C.) – An extremely rare Winchester three-panel triangle mobile-style die-cut poster soared to $13,080 in an Internet and catalog auction held by SoldUSA.com, the premier hunting, fishing, militaria and collectibles site. The auction went online in February and concluded March 21-22. It was a new world auction record for a Winchester three-panel triangle mobile-style die-cut poster.
“This sale supported my belief that there’s no evidence the economy is affecting tangible investments whatsoever,” said Chris Roberts, president of SoldUSA.com. “High prices, and in some cases record prices, were paid across the spectrum. Also, we had more than 10,000 individual bidders –the most we’ve seen in 20 years -- and took over four million hits across the last two days of the sale.”
The auction featured over 300 lots of fishing lures and collectibles; 150 lots of advertising; and over 1,000 lots of militaria and firearms – about 1,600 lots in all. “Nearly every item saw very high, in many cases above-retail, prices paid,” Mr. Roberts noted. “Some new world records were posted. The lots were superior and the activity was strong. I attribute that to great product and advertising intensity.”
The Winchester three-panel die-cut was patented on Feb. 9, 1909 by John Ingelstroem Co. It featured a quail, a rabbit and a big horned sheep, measured 15 inches by 21-1/2 inches and had never been folded. There was one panel each for shotgun shells, .22 ammunition and big game cartridges. The rare poster had the original instructions on the reverse side and even had the original string still attached.
Following are additional hunting highlights from the sale. All prices quoted include a 13 percent buyer’s premium.
The auction’s top lot was a Winchester Model 1890 bullet board, completely untouched in the original frame and with the original backing. It soared to $22,600. The board had all the factory original cartridges, including the famous 70-150 round. The lithograph was in great condition, with no damage and no fading or missing paper. And the six primer tins were original and untouched – not replacements.
A rare and unusual Winchester neon hanging clock (circa 1930-1933) rose to $6,215. The clock and neon were both in good working order. It was meant for probable use in a large Winchester store or distribution house (possibly for one of the two anchor stores, in San Francisco or New York). The clock would be hung at the corner of a store (most likely outside) so it would be visible from both directions.
A Winchester Store Guns & Ammunition poster, depicting two men hunting and a large buck, hit the mark at $3,237 (against a pre-sale estimate of $2,000). The blue, yellow, green, red and white poster measured 12 inches by 18-1/4 inches and had bands top and bottom. It was printed by the International Sign & Letter Co., of Cleveland, Ohio. The edges showed some light wear; otherwise, it was near-mint.
A Peters promotional fold-out store window poster (circa 1935), in three parts with the lower two
