Free Appraisal Marketing Webinar Scheduled for ISA Members The ISA Marketing & Member Benefits Committee offers a free webinar: “Recession-proof Your Appraisal Practice” with Brian Kathenes & Leon Castner. The webinar runs continuously at www.ISAWebinar.com
The International Society of Appraisers is holding a live, members-only Webinar titled: “Recession-proof Your Appraisal Practice -- Ten Ways to Make Your Appraisal Practice Thrive in Tough Times.”
The program is offered as a member benefit to ISA Members and is provided by the ISA Marketing Task Force.
ISA Marketing Task Force Chairman Brian Kathenes will serve as the moderator of the 75-minute program. Kathenes is a certified member of the ISA and a published marketing expert.
“It is a very exciting time for the ISA and for professional appraisers. There are many things we all can do to make the next few years incredibly profitable and productive.”
Dr. Leon Castner, ISA’s Core Course Instructor and appraisal theory specialist, will facilitate portions of the program. “This webinar is the first of many ISA will provide to its members to enhance the knowledge and the success of our fellow appraisers.”
The program will help participants create a "Safety Net" for Recessionary times and address:
1) The State of the Appraisal Market
2) Why This is a Great time for Appraisers
3) What NOT to do Right Now
4) How to Cater to Your Existing Client Base
5) Using Rip and Read Appraisal Marketing
6) How to Increasing Transaction Size
7) Where is Your Appraisal Target
8) Why You Must Stop Selling Appraisals
9) How to Find and Get New Clients
10) Why You Should Never Quote a Price Until…
11) How to Use Your Appraisal Standards to sell More
12) How to Create Your Appraisal Action Plan
13) Resources and Next Steps
The program runs continuously at: www.ISAwebinar.com
